Macho Mouth : The lip plumping surgery for men that’s on the rise

It seems it’s not just women on the quest for a fuller pout as surgeons reveal men are also opting for lip augmentation procedures at an increasing rate.

While the population receiving lip injections remains overwhelmingly female, there has been a significant rise in the number of men undergoing restoration surgery in a bid to look like celebrities such as Brad Pitt, Channing Tatum and Harry Styles.

And the figures are here to prove it. In 2016, the number of men who had cosmetic surgery increased by three per cent from the year before, and had risen by 28 per cent since 2005.

Meanwhile, minimally-invasive procedures, like lip ’menjections,’ surged by 74 per cent between 2015 and 2016. But, why?

According to Dr Rian Maercks, a plastic surgeon in Miami, Florida, men are flocking for this type of surgery in a bid to get a ‘proud’ lower lip and a natural smirk, the Daily Mail reports.

A trend, he says, is the result of narcissistic selfie culture.

“Social media, dating apps, selfie culture… that culture has a big part of it,” he explained.

“Even our politicians embody and celebrate narcissism – we have never been more encouraged to analyse our facial features.”